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Embrace Your Subaverage

80% Effort, 10% Success, 100% Good Times


Subaverage is an outdoors lifestyle company giving it our almost. We offer a variety of outdoor apparel and accessories helping outdoorsmen alike embrace their inner subaverage.  

Embrace Shortcomings

Our Story

SUBAVERAGE originated while on a hunting trip in northern Alberta. Seven best friends gathered together in an old “renovated” Terry Trailer reminiscing over countless memories shared together in the outdoors. Missed shots, getting lost pushing bush, tangled lines and long days on the lake without any luck. As well, theres always the classic forgetting of the necessities and having to turn back an hour into the drive. While reliving these memories, having a good laugh, and enjoying some crispy beers together SUBAVERAGE was shouted out and it’s true meaning has stuck with us ever since. We had discovered a perfect description for ourselves through our passion and trials, we are SUBAVERAGE and proud of it.

We are the Sub7, regular guys with everyday jobs that get together as often as possible to try our hands at the great outdoors. We keep coming out year after year giving it our almost because through solid effort and teamwork we forge ahead building strong bonds of friendship. Satisfactory guaranteed!

SUBAVERAGE is striving for excellence and perfection while fully accepting that it may take a number of attempts to get there, giving rise to new experiences that create the best memories. Hopes of getting that big buck or catching a lunker.. or any fish for that matter. We are not endorsed professionals; we are the 99%. Individuals who work our day jobs so we can go out and do what we enjoy most outdoors. We are self sponsored and the stars of our own show.

Our products are built to get you through the tough times encountered by setting the bar high and cultivating memories on your way to your achievements. SUBAVERAGE is about the trip, not necessarily the destination or outcome. We believe in staying true to your roots, respecting your neighbourhood outdoors and giving back to the community by representing what we are all about. Now is the perfect time to embrace your short comings with us!

Welcome to SUBAVERAGE!

Size Chart

Hoodie - HD - Heavy Weight

Description XS S M  L XL XXL XXXL

Body Length

27.5" 28.5" 29.5" 30.5" 31.5" 32.5" 33.5"
Chest Width 20.5" 21" 23" 24.5" 26.5" 27.5" 28.5"
Sleeve Length 33.5" 34.5" 35.5" 36.5" 37.5" 38.5" 39.5"


Hoodie - MD - Medium Weight

Description XS S M  L XL XXL XXXL

Body Length

27" 28" 29" 30" 31" 32" 33"
Chest Width 19" 20" 22" 24" 26" 27" 28"
Sleeve Length 33.5" 34.5" 35.5" 36.5" 37.5" 38.5" 39.5"

Sub-Hoodie - LT - Light Weight

Description XS S M L  XL XXL XXXL

Body Length

23.5" 25" 26.5" 28.5" 29.5" 30.5" 31.5"
Chest Width 19.5" 20.5" 21.5" 22.5" 23.5" 24.5" 25.5"
Sleeve Length 32" 33.5" 35" 36.5" 37.75" 39" 40.25"